Josh Reynolds

A veteran producer for over 30 years, Josh Reynolds got his start in LA as an actor in commercials as well as having one line on The 1980 TV series “Eight is Enough”.

Realizing that he was not particularly good at acting, he landed a job as a runner for the in-house editorial department of Chiat/Day in LA in 1982.  After stints at ad agencies large and small he took a break from traditional advertising and ran Nike’s internal production unit.  He returned to freelancing off and on for 9 years, then joined Goodby, Silverstein and Partners in 2003.  After leaving GSP, he free-lanced at Ogilvy and Mather in NY for a year and then moved north to Montreal to run the global production needs of the multinational agency Sid Lee, overseeing Adidas, New Era, Ubisoft and other global clients.

Initially, as the Executive Producer of the Hewlett Packard account at GSP, he oversaw notable work such as the “Picture Book” campaign (directed Francois Vogel), “Constant Change” (directed by David Fincher) as well as produced or EP’ed, the HP Achiever campaign featuring Jay Z, Vera Wang, Pharrell Williams, Mark Burnett, Orange County Choppers, Jerry Seinfeld, Sarah Jessica Parker, French film director Michel Gondry and many others.  He has produced all over the world: France, Sweden, Argentina, Spain, Italy, UK, Corsica, Canada, Chile, New Zealand. 

He’s weathered freak snowfalls in the French Alps, Earthquakes on a frozen lake at 10,000 feet in New Zealand and has other production battle scars he has forgotten or chosen to forget.

After 5 years as head of production on HP, GSP moved Josh over to Sprint, where he Executive Produced that business for 4 years. After not filling his HP EP slot, GSP re-assigned that business to him along with the Sprint EP duties.  After GSP acquired Chevrolet, Reynolds added that account to his EP roster.

After leaving GSP, he freelanced at Eleven in SF on Callaway Golf, Salesforce (direct) on a pair of Super Bowl commercials directed by will.i.am and then a year at Ogilvy/NY on IBM, IKEA and UPS.

While at Sid Lee, he EP’ed and produced projects for Adidas that included the likes of Nicki Minaj, Koreas super pop girl Band 2NE1, Eason Chan, Jeremy Scott, Snoop Dogg/Lion, Run DMC, A-Trak and more. The latest being the :90 interactive film featuring Run DMC and A-Trak.  He also oversaw the work for New Era Caps and project based Ubisoft mandates.

Then, as an executive freelance producer in 2014, he worked on Dish Network (Havas), Google’s Android Wear (Anomaly), State Farm’s NBA campaign (Cliff/Chris Paul) and the Sprint Kevin Durant "Half Court" and "KD Law" tv and online projects via Translation LLC (NY).

That combination jelled, as he joined Translation full time in February 2015 as Executive Content Producer, where he helps craft campaigns for State Farm, Sprint, Jeep, DSW and others.

GSP’s Steve Simpson, Partner and Creative Director on HP (and current CCO of Ogilvy North America), says Reynolds is valued for his creative judgment.  “I think that’s the key thing about Josh that makes him amazing” he says. “It’s rare when a producer is so much a part of the creative team”.

Reynolds’ has also been praised for his ear for music (which he may have inherited from his dad, Nick Reynolds, an original member of the seminal 1960’s folk group, The Kingston Trio, which received a Lifetime Achievement Grammy award in 2011).

He was named Adweek’s Producer of the Year in 2005, which was comprised of the top 7 creative people in advertising.

He has been involved in campaigns that have won virtually every major award in advertising, including the 2009 Cannes Gold Lion “best integrated campaign” for Sprint.

He has presented to Ad Federations across the US, as well as chairing panels such as “The Evolution of HD” at the 2007 Boards Summit and in 2010 at Film Brazil’s Wave Conference discussing Ideas vs. Costs.

Clients

Hewlett Packard, Nike, Adidas, Avia, Adobe, Motorola, State Farm, IBM, Sprint, UPS, IKEA, Chevrolet, Jeep, Callaway Golf, Dish Network, Salesforce, Hotels.com, Schwab, Chili's, Google Android Wear, UPS, Stride Gum, US Bank, Arco, Portland General Electric, Blue Cross/Blue Shield, Skippers, Burgerville, and many many others.